Above-the-fold refers to the content displayed on the top half of a webpage or newspaper that is immediately visible to the reader without scrolling down. Sometimes also referred to as "front page" or "top of the page," it is a crucial area for grabbing the attention of the audience and communicating the most important information. Other synonyms for this term include "headline," "top story," "front-page news," "top news," "lead article," "featured content," "top news story," and "prime area." In digital marketing, above-the-fold is often related to optimizing website design and content to maximize user engagement, attract clicks and conversions.