Backscratching is a term used to describe quid pro quo behavior in which one party offers support or benefits to another in return for similar favor. Synonyms for backscratching include mutual back-scratching, mutual support, reciprocation, favor-trading, payoff, and tit for tat. The term is related to nepotism which refers to favoritism towards family members or friends, whereas backscratching commonly describes the exchange of favors between parties of equal power or influence. Other related terms include patronage, cronyism, and networking. While this practice may be perceived as corrupt or unethical, it is often used in politics, business, and other industries to build relationships and gain advantages in competitive environments.