Consumers are individuals who purchase goods or services from businesses. In contrast, consumer-to-business (C2B) refers to a model where individuals sell goods or services to businesses. Some synonyms for C2B include "reverse commerce" or "demand-driven economy." C2B typically occurs in the online marketplace where individuals can offer their skills, such as writing or designing, to businesses in need of those services. Platforms such as Upwork or Fiverr provide a space where freelancers and gig workers can connect with businesses that require their services. C2B has become increasingly popular in recent years, and it is predicted to continue growing as the gig economy becomes more prevalent.