What is another word for creative part of the design process?
Pronunciation: [kɹiːˈe͡ɪtɪv pˈɑːt ɒvðə dɪzˈa͡ɪn pɹˈə͡ʊsɛs] (IPA) 
The creative part of the design process is where ideas come to life. It's the time when creativity, imagination and innovation all come together to create something unique and original. This phase of the design process can be described in many different ways, such as the ideation phase, brainstorming session, conceptualization or even the artistic aspect of design. However, no matter what term is used, the objective is simple, to design a product or service that is both aesthetically and functionally pleasing, while also fulfilling its intended purpose. So, whether you view it as the creative phase, ideation, or conceptualization stage, this is the part of the design process where the imagination takes center stage and innovation is allowed to flow freely.
