Narrowcast is the term used to describe the practice of tailoring a message to a specific audience. It is often used in marketing and advertising to reach a smaller, more targeted group of individuals. Alternative words that can be used interchangeably with narrowcast include microcasting, segmentcasting, targeted messaging, and selective communication. These words highlight the importance of personalized outreach and the need to create communication that resonates with a specific group. Whether you call it narrowcasting, microcasting, or targeted messaging, the idea remains the same: effective communication requires a personal touch. By creating messaging that is tailored to a specific audience, you can increase engagement and improve your chances of success.