When it comes to sales, making calls is one of the most crucial aspects. However, the phrase "sales calls" may not be the most appealing term out there. If you are looking for alternative phrases to use, there are a few options available to you. For instance, "client outreach" or "prospecting" can be used instead of sales calls. "Relationship building" is another option to consider. If you are looking for something more targeted, "sales pitch" or "pitching to customers" might be best. Additionally, "customer interactions" or "contacting potential clients" are other ways to phrase sales calls that take the straightforwardness out of the equation.